The Journal of Social Media is a multidisciplinary platform exploring the evolving ecosystem of social media. It covers a broad spectrum of scholarly domains to examine social media not just as a technology, but as a socio-cultural force that shapes communication, identity, public discourse, and participation in digital life. From social networking sites and content-sharing platforms to algorithmic, AI-driven infrastructures, JSM engages with the full complexity of digitally networked environments. View our Editorial Team.
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LATEST ARTICLES
Original Research |
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| Engaging users through social media: A systematic review of academic library practices in higher education | |
| Edmont Pasipamire | |
| 14 January 2026 | |
Editorial |
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| Social media in transition: AI, governance and the politics of participation | |
| Charmaine du Plessis | |
| 17 September 2025 | |
Editorial |
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| Signal amid the noise | |
| Kim Viljoen | |
| 10 September 2025 |
| More Latest Articles... |
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ANNOUNCEMENTS
Press Release: Artificial intelligence and humanity: Part 3 – The algorithmic self (final in the series) |
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| In Part 3 of Artificial intelligence and humanity, Dr. Kim Viljoen, Editor-in-Chief of the open-access journal The Journal of Social Media, and ChatGPT explore identity in the digital age. How do algorithms shape who we are? This dialogue examines coexistence, creativity, and the merging of humanity and technology. Read The algorithmic self: Identity and coexistence in a digital age opinion piece. | |
| Posted: 2025-12-04 | |
Press Release: Artificial intelligence and humanity: Part 2 – The ethics of logic (part of a 3-part series) |
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| In Part 2 of Artificial intelligence and humanity, Dr. Kim Viljoen, Editor-in-Chief of the open-access journal The Journal of Social Media, engages ChatGPT in a compelling dialogue. Can machines govern morality? This discussion examines the balance between efficiency and conscience in human-AI collaboration. Read The ethics of logic: Can machines govern morality? opinion piece. | |
| Posted: 2025-11-21 | |
Press Release: A New Era in Private Higher Education |
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| ADvTECH has launched Emeris, a new private higher education brand uniting Varsity College, Vega, and MSA under one name. Launching in 2026, Emeris aims for university recognition, backed by a R420m Sandton mega campus. It will deliver world-class, future-ready education built on 30 years of excellence and innovation. Read the full press release. | |
| Posted: 2025-11-13 | |
Press Release: Unlock the future of research with open access |
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Boost your research's visibility, foster global collaboration, and drive innovation by exploring the benefits of open access. Break free from limitations and share your work with the world. Read our blog, Why open access is the future of academic publishing. Be part of the transformation today! |
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| Posted: 2025-11-26 | |
Press Release: Artificial intelligence and humanity: Part 1 – The rational machine and the irrational mind (part of a 3-Part series) |
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Explore the evolving relationship between artificial intelligence and humanity in Part 1 of our series, Artificial intelligence and humanity. Dr. Kim Viljoen, Editor-in-Chief of the open-access journal The Journal of Social Media, engages ChatGPT in a thought-provoking dialogue on logic, emotion, creativity, and empathy. This conversation provides fresh insights into how AI mirrors and challenges our understanding of being human. Read The rational machine and the irrational mind opinion piece. |
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| Posted: 2025-11-06 |
| More Announcements... |