A decade of social media marketing research: Reflections on platforms, consumers and organisations

Rodney Duffett

doi:10.4102/jsm.v2i1.18

Editorial

A decade of social media marketing research: Reflections on platforms, consumers and organisations

Rodney Duffett

About the author(s)

Rodney Duffett, Department of Marketing, Faculty of Business and Management Sciences, Cape Peninsula University of Technology, Cape Town, South Africa

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Abstract

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Keywords

editorial; social media; decade; reflections on platforms; consumers; organisations

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Total article views: 413

Crossref Citations

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